The primary objective for this rebranding project was to give the Sweeney Opticians brand a clean, minimalistic look that would convey a sense of luxury and style. The brand colours were utilised to ensure familiarity and connection with existing customers. The logo, inspired by the Snellen Eye Chart, was developed to deliver a sophisticated and strong identity. Additionally, a range of customer-facing merchandise was developed to be both practical and stylish.

Overall, the rebrand project was a great success, and the new look of Sweeney Opticians has been well-received. The clean, minimalistic design promotes the brand's high-end style, while the personalized merchandise adds a touch of sophistication to the overall shopping experience.