At California's Sea Otter weekend-long bike festival, Vitus showcased a range of adult and kid bikes across different disciplines. The project involved creating on-brand designs for ezy-up tents, a van, and cargo trailer, as well as designing/built custom plinths for showcasing the bikes, and producing various merchandise such as koozies, tote bags, and t-shirts. To assist in design proposals and plan the layout effectively, SketchUp was used to generate 1:1 scale 3D models. All the designs were created in adherence to the brand guidelines to ensure familiarity for current and new customers.